![]() ![]() The begging of a method goes back to the year 1950 to 1970 (Pahl, Richter 2007, 7). The origins of SWOT are not clear (Lewin Eyal 2012, 17). Many different tolls of research are known today and one that can be effective when taking into consideration both advantages and disadvantages is also examined SWOT analysis. In order to reach that you need to have a SWOT analysis done. ![]() Since in today’s world, it is not enough to be just good, one needs to have a strategic advantage with added value to consumers. Every company, business or alone actor needs to be aware of its strengths, weaknesses, threats and opportunities and here is where SWOT analysis comes in hand in order to reach the specific companies, business or enterprise’s goals. One of the tools used in many researches not only in business area has blurred and contradicting views of its origins. The purpose of this essay is to present the theoretical background of SWOT analysis, its advantages and the disadvantages. ![]()
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